Sunday, January 4, 2009

Are You Using Video In Your Marketing Efforts?

Video has been gaining popularity in all aspects injury lawyers for you marketing, almost all of the successful marketers online are using video in some form or another. It is being used in many different ways and the possibilities are ever expanding in any type of business. Whether you are selling shoes, dog food, dream vacations, or even a car, videos are being used to market most if not all of these products. We as a society have become used to or expecting to see something visual to relate to. The concept of using videos in any type of marketing has become a necessity in order to sell goods or service.

Video marketing is now being introduced and used instead of the more conventional sales letter. The whole concept of a video sales letter can be incorporated rather easily. From the opening statement, calls to action, features and benefits, to a strong closing statement, hard sale and scarcity tactics can all be used with greater and more effective ease using the power of video marketing. It seems as if a whole new type of marketing has started, and is beginning to take the place of conventional sales letters. This type of selling can take much less time and resources to develop than writing a lengthy sales letter or even paying some copy writer thousands of dollars to write a killer sales letter for you.

Another form of video marketing is being used to provide quality free content for subscribers. Video just seems to get stronger as more and more new product launches come out involving video as their prime mode of selling and promoting new products. Building anticipation by showing a new video debtfree direct day for two or even three weeks prior to a new product being introduced. Video has really become the focal point to a new era of marketing online.

The viral effect of videos can have a phenomenal effect in creating new customers. As other marketers promote a new idea that is soon to be released, it provides content for their customers and all marketers involved profit by just suggesting to check out a simple video.

It is becoming more evident each and every day that if you are not using some type of video in your marketing efforts you are leaving money on the table and your marketing efforts are in the stone ages. With YouTube, Google Video, and all the other video submission sites, the possibilities are endless. With millions of visitors each and every day to each of these sites marketing online has become the "Video Marketing Age".

Tim Amlong, blogging is fun and I really enjoy it. I have started a new blog that I am reviewing select Internet Marketing products that are released. My goal is to provide sound information for my readers that will help them to increase there ranking in the search engines and possibly put a little fuel in their pockets. Also to provide quality content that will influence them to join in on the fun.

Tim Amlong
www.productreviewlive.com/bloghttp://www.productreviewlive.com/blog

Sales is a Numbers Game, Let Me Prove it to You

Several "industry guru's" and so called "experts" are trying to sell you on the notion that sales is not a numbers game. They argue that the salesperson who goes for numbers is not interested in quality. That they are just unskilled salespeople using a shotgun approach. That they will sell anybody with a pulse.

They will explain further that because the salesperson uses this willy-nilly approach that in doing so they're actually getting bad customers. Bad customers who are difficult and represent most of your headaches, and drain you of your precious energy throughout your day.

I'm not going to go into how silly and preprosperous this is, any professional successful salesperson is always concerned about the quality of his leads. And any professional successful salesperson always has clients who can be difficult at times whether they were a good initial fit or not. This overgeneralization about salespeople going for quantity over quality is an oversimplification of the process.

Another argument put forward by our so-called gurus and experts is that their "system" which in my opinion is nothing more than a lead generating piece (a marketing piece for lack of a better term) is to be used to entice interested prospects in contacting them. (so you will never have to cold call again!)

So my response to that is while you are waiting for the phone to ring, what is it that you are doing with the rest of your time?

The fact is any marketing piece or lead generating piece takes time to bring in qualified leads. Would you rather use a system that's reactive (a marketing piece or lead generating piece) or a system that's proactive?

Leaving those two arguments aside, I do believe sales is a numbers game and I want to prove it to you.

The professional successful salesperson proactively looks for quality leads, he or she qualifies each prospect carefully to see if there is a good fit for their product or their service.

Additionally, professional successful salespeople have a high degree of belief in themselves and in this one life transforming principle:

"All it takes is one person or one opportunity to change your life."

Really think about what you just read, and how that relates directly to the premise that yes sales is a numbers game.

Never stop knocking on doors, you never know who or what is going to be behind the next door and whether there will be that one person who will change your life forever!

All it takes, is one person to believe in you. That's why sales is a numbers game. It's about finding people who believe in you, and yes if you knocked on enough doors you will find people that will believe in you and your product and your service.

I have met some of my best friends and business associates from cold calling. These are people I would've never had the opportunity to speak to, these are the same people who take flyers and throw them in the garbage, I've asked them, they actually prefer someone who has the courage and the belief in themselves to call them. I've asked them about e-mails, they said more often than not they just hit the delete key.

When you cold call, and you leave voicemails, you leave a part of yourself with that person. If you are not getting the results that you want, it doesn't mean that there is something inherently wrong with sales being a numbers game, or cold calling or prospecting in particular, it might just mean that your scripts or your approach Meridia some fine tuning.

So never, never underestimate how life-changing that next call with that next person can toll free conference call That next person could be and can be your next best friend, that next person who helps you out in lifts you up, that next person that gives you a referral into another account, or that next person who becomes your very best client.

But you will never know, you will never have that opportunity, if you do not have the courage to pick up the phone and use it.

Do you someone who needs help with their cold calling skills?

How to cold call anyone, anywhere, without fear of rejection! Stop your prospect from what they are doing, get their full undivided attention and have them instantly build rapport with you!
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Kevin Boyle is an expert sales coach/trainer and the author of "The Secrets to Sales Mastery"

If you would like to learn more innovative new skill sets and strategies to help you build an incredibly successful business and dramatically improve your sales results, visit my web site and www.salesmasterybook.comsubscribe to my FREE 8 part email home study e-course on relationship sales and marketing!